Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? __1__ an event takes place; newspapers are on the streets __2__ the details. Wherever anything happens in the world, reports are on the spot to __3__ the news.

Newspapers have one basic __4__ , to get the news as quickly as possible from its source, from those who make it to those who want to __5__ it.Radio, telegraph, television, and __6__ inventions brought competition for newspapers. So did the development of magazines and other means of communication. __7__ , this competition merely spurred the newspapers on.

They quickly made use of the newer and faster means of communication to improve the __8__ and thus the efficiency of their own operations. Today more newspapers are __9__ and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers __10__ of the latest news, today's newspapers __11__ and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices __12__ advertising. Most newspapers depend on advertising for their very __13__ .Newspapers are sold at a price that __14__ even a small fraction of the cost of production. The main __15__ of income for most newspapers is commercial advertising. The __16__ in selling advertising depends on a newspaper's value to advertisers. This __17__ in terms of circulation. How many people read the newspaper? Circulation depends __18__ on the work of the circulation department and on the services or entertainment __19__ in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information __20__ the community, city, country, state, nation, and world—and even outer space.

1.A.Just when B.While C.Soon after D.Before

2.A.to give B.giving C.given D.being given

3.A.gather B.spread C.carry D.bring

4.A.reason B.cause C.problem D.purpose

5.A.make B.publish C.know D.write

6.A.another B.other C.one another D.the other

7.A.However B.And C.Therefore D.So

8.A.value B.ratio C.rate D.speed

9.A.spread B.passed C.printed D.completed

10.A.inform B.be informed C.to be informed D.informed

11.A.entertain B.encourage C.educate D.edit

12.A.on B.through C.with D.of

13.A.forms B.existence C.contents D.purpose

14.A.tries to cover B.manages to cover C.fails to cover D.succeeds in

15.A.source B.origin C.course D.finance

16.A.way B.means C.chance D.success

17.A.measures B.measured C.Is measured D.was measured

18.A.somewhat B.little C.much D.something

19.A.offering B.offered C.which offered D.to be offered

20.A.by B.with C.at D.about

1.【答案】A

【解析】just在此為副詞，意為“剛剛”，做狀語。此句意為“一個事件剛剛發生，街上就有報紙報道詳情了。說明報紙對新聞的反應之快。

2.【答案】A

【解析】to give和giving都合乎語法，但giving強調的是正在發生的動作，而此處重點表達的是“反應快”，不是正在做什么。

3.【答案】A

【解析】消息，信息要靠收集。

4.【答案】D

【解析】后面的不定式短語表示目的。

5.【答案】C

【解析】提供信息的目的是為了讓他人知道，所以選C。

6.【答案】B

【解析】other意為“其他的”。此句意為：無線電，電報，電視，及其它發明，成為報紙的競爭對手。

7.【答案】A

【解析】根據句中的merely及其后所述內容，應選however，表轉折。

8.【答案】D

【解析】使用更新，更快的通訊工具，目的是提高速度。

9.【答案】C

【解析】報紙是印出來的，先印后看(讀)。

10.【答案】D

【解析】keep sb.+過去分詞是一種復合結構，sb.與過去分詞為被動關系，意為保持這種關系的繼續。此句的意思是：報紙不斷地為讀者提供新聞信息。

11.【答案】C

【解析】關于politics之類的嚴肅話題,只能選educate。

12.【答案】B

【解析】此句意為：報紙通過廣告影響讀者在經濟生活中的選擇。

13.【答案】B

【解析】大多數報紙依靠廣告收入來維持生存，此現象人人皆知。

14.【答案】C

【解析】報紙的售價之低，不足以抵付成本的一小部分。符合上下文關于廣告收入的說法。

15.【答案】A

【解析】收入來源應該用source。因為source指河流，泉水的發源地;常指抽象事物的根源或來源以及資料，信息的出處或來源。origin起源，起因。指事物后來發生,發展變化的最初起點,或指人的出身和血統。

16.【答案】D

【解析】succeed in為固定短語。此句意為：廣告業務的成功，取決于報紙在客戶(要打廣告的人)心中的價值。

17.【答案】C

【解析】根據上下文，此處應該用一般現在時的被動語態，此句意為：報紙在客戶心中的價值，是靠發行量衡量的。

18.【答案】C

【解析】該句意為：發行量的大小，很大程度上取決于發行部門的工作及報紙所提供的服務功能和娛樂功能。

19.【答案】B

【解析】offered作services和entertainment的定語。

20.【答案】D

【解析】information后面接介詞about，表示“關于”。

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（責任編輯：wrr）

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